More recently, MSC has been successfully adapted for evaluation. Here, MSC is used as part of a suit of data collection methods. A ‘significant change’ story may be captured as part of a more extensive semi-structured interview. Stories are therefore more likely to be collected by evaluation consultants, though project staff can also be involved if a more participatory evaluation approach is being used. When MSC is being used for evaluation, selection and feedback occur during an evaluation summit involving broader stakeholder engagement. This can typically form part of an annual reflection process. The benefits of a longer cycle are:

  • reflecting on the program at critical points in time allow for more explicit refocusing
  • a larger group of people can participate in the selection process
  • a shared understanding of the program can be achieved across a broader stakeholder group
  • Feedback happens immediately
  • It adds ‘rich’ data to an evaluation